[identity profile] reynai.livejournal.com 2010-04-20 11:36 am (UTC)(link)
I will answer your question with another question: What the heck is a 'chick car' anyway? Is it like a 'chick flick' in the assumption that only (and all!) girls like sappy romances? If so... how do you make a car model romantic?

Or am I once again the weird man out in not finding cars in the least bit romantic?

[identity profile] diermuid.livejournal.com 2010-04-20 06:34 pm (UTC)(link)
Not romantic, look at yogurt commercials vs beef jerky commercials... not romantic, but definitely tailored to more feminine interests.

What is amusing is when they market men's products to the women more likely to buy them. Old Spice's new commercials are awesome like that.

[identity profile] reynai.livejournal.com 2010-04-20 09:33 pm (UTC)(link)
I fear I've watched less than 10 hours of television so far this year, but from what I remember of those sorts of commercials (well, I can't remember ever seeing a beef jerky commercial...) the words 'light and fluffy' seem to describe them well. Maybe I'm an odd goose, but I wouldn't put 'feminine' and 'light and fluffy' in the same room together, much less put them as synonymous.

Yeah, I'm probably an odd goose.

[identity profile] diermuid.livejournal.com 2010-04-20 09:45 pm (UTC)(link)
Since you've been away from the TV, I'll bring you up to speed.

For some reason, yogurt commercials today are like the tampon commercials of years ago... definitely catering to females more than males. Only now their big selling point is that yogurt helps you lose weight and poop better.

[identity profile] reynai.livejournal.com 2010-04-20 11:26 pm (UTC)(link)
Yeah... I was hoping that I was just misremembering the part where yogurt's big selling point in some commercials was that it helps incontinence. Aren't some brands of yogurt specifically advertised just for that? Good grief.

On the other hand, for the boys, there's that dude with the smile that makes me want to punch him. And I'm about as nonviolent as you get, really.